Toyota has filed a trademark application for its BZ logo (Beyond Zero) in Europe with the European Union Intellectual Property Office (EUIPO). Toyota’s BZ electric vehicle sub-brand will consist of several EVs. This is according to a post made in the BZ4X Forums.
The first will be an electric crossover, which will debut for Europe at the Shanghai auto show next Sunday, April 18, at 9:20 p.m., to compete with other EV crossovers from Tesla, Ford, and VW.
Source: http://www.motoringnation.co.uk/news/to ... ctric-suv/
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